Sunday, 2 March 2008

ITV's own research goes against them

Interesting presentation at ITV Meridian's "awayday" for staff from audience research supremo Terry Watkins. In a very watchable presentation he said viewers want stories which are relevant to them and which affect them. He also said the split news services were working and delivering a product which viewers recognised and valued.
As some said : "We know this. Shouldn't Michael Grade have been listening to this?"

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