Wednesday, 3 October 2007
Ofcom is receiving criticism for its handling of the funding issues around children's television. Many are claiming that they got it wrong in reacting to concerns over childhood obesity by a case of old style intervention. Without dealing with whether this action was right for the nations crisp and chocolate addicts, it is odd that on one of the few occasions where the regulator has taken a firm hand, it has had a significant negative economic impact on the independent broadcasters they are under a duty to promote. Now they are discussing the NUJ idea (floated three years ago) of a PSB levy, providing cash for original programming. It needs to agree with us though that the most appropriate way to deal with these issues is to allow digital spectrum to be the key to unlock the funding issues around public service broadcasting.